The Pricing Podcast #18: How to create a winning subscription offer
In this episode of the Pricing Podcast, we discuss a current business trend - subscription sales! We share the benefits of subscription sales and the most important factors for developing an attractive subscription offer that strengthens yourfalse...
The Pricing Podcast #17: Strengthen your negotiation power
In this episode of the Pricing Podcast, we discuss how to strengthen your negotiation power. Which are the keys to success?...
The Pricing Podcast #16: Shrinkflation
In this episode of the Pricing Podcast, it is time to discuss Shrinkflation. What is Shrinkflation, and what are the risks associated with it? Is Shrinkflation the best way to improve profit margins?...
The Pricing Podcast #15: High inflation and recession - how to stay profitable?
In this episode, we discuss the current economic situation, characterized by high inflation and a high risk of falling into a global recession. How can companies protect their margins? Why is a flexible and dynamic pricing strategy important?...
The Pricing Podcast, Episode 14: Sharp price increases: How can retailers ensure profitability?
We can currently see increasing price changes on several fronts, putting pressure on consumers, and the market situation makes it difficult for retailers to protect their margins. The negative effects on cost may worsen as manufacturing prices are rising...
The Pricing Podcast, Episode 13: How can value-based pricing boost profitability?
What is Value-based pricing and how do you set your prices based on customer needs, preferences and willingness to pay? How can you make sure your prices reflect the customers' perceived value? And how do you implement this method in your pricing...
The Pricing Podcast, Episode 12: What is nudging and how can it boost sales?
What is nudging, where does the concept originate from and how can you use it in your pricing to boost business results? Why is access to information so important in customer interactions and how can this information push customers in the right direction?...
The Pricing Podcast, Episode 11: 'The Discount Ditch'
In this episode of the Pricing Podcast, we discuss how to strengthen your business results by getting out of 'The Discount Ditch'....
The Pricing Podcast is now available on Spotify, iTunes and Google!
The Pricing Podcast is now available on multiple streaming channels! Our first 10 episodes have been a success and we want to make sure that our podcast is available to all. We decided to launch The Pricing Podcast on a number of new streaming platforms...
The Pricing Podcast, Episode 10: Accelerating price increases: Why pricing is important right now
Are you wondering how the high inflationary pressure and rising prices will affect your business? In this episode of The Pricing Podcast, we discuss why it is more important than ever for companies to work with their pricing and what steps you need to...
The Pricing Podcast, Episode 9: Handling sudden price changes with the help of a pricing system
Episode 9: How can you handle the sudden price changes with the help of pricing systems? In this episode of The Pricing Podcast we look at pricing systems that can help you deal with sudden changes to purchase prices in the market....
The Pricing Podcast, Episode 8: Pricing strategies for different sales channels
Episode 8: How should you set your prices in the different sales channels? In this episode of The Pricing Podcast...
The Pricing Podcast, Episode 7: How can you reduce churn?
Episode 7: How can you reduce churn? In this episode of The Pricing Podcast we talk about subscription services offered by media companies and the different methods you can use in order to keep your customers....
The Pricing Podcast, Episode 6: What makes a successful Pricing Strategy?
Episode 6: What makes a successful Pricing Strategy? In this episode of The Pricing Podcast...
The Pricing Podcast, Episode 5: Campaigns and discounts, how should you price your products?
Episode 5: How you should price your products in a campaign In this episode of The Pricing Podcast we...
The Pricing Podcast, Episode 4: How price tags affect our buying decisions
Episode 4: How price tags affect our buying decisions In this episode of The Pricing Podcast we look at...
The Pricing Podcast, Episode 3: Why would you invest in a company without knowing its’ pricing potential?
Episode 3: Why would you invest in a company without knowing its’ pricing potential? In this...
The Pricing Podcast, Episode 2: Quick Wins
Episode 2: Quick Wins In this episode of The Pricing Podcast, Per Högberg, Founder and Senior Partner at...