--- title: "The Pricing Podcast, Episode 10: Accelerating price increases: Why pricing is important right now" description: In this episode of The Pricing Podcast we look at the current market situation where prices and costs are at an all-time high... image: https://news.pricegain.com/hubfs/Poddframsida_skiss3_ENG_Guld-Vit_hand_1280x720-2.png --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) # The Pricing Podcast, Episode 10: Accelerating price increases: Why pricing is important right now - 11 Apr 2022 - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-10-accelerating-price-increases-why-pricing-is-important-right-now&title=The%20Pricing%20Podcast,%20Episode%2010:%20Accelerating%20price%20increases:%20Why%20pricing%20is%20important%20right%20now) Are you wondering how the high inflationary pressure and rising prices will affect your business? In this episode of The Pricing Podcast, we discuss why it is more important than ever for companies to work with their pricing and what steps you need to take in order to protect your margins in this uncertain climate. The high inflationary pressure is unmistakable and the prices are changing regularly and aggressively. What consequences does it have for companies, and how can they deal with this? Why is it more important than ever for companies to tackle their pricing? In this episode of the Profitability Podcast, Per Högberg, Founder and Senior Partner at PriceGain, and Matilda Hölcke, Director and Marketing Manager at PriceGain, discuss what new requirements are placed on companies, how companies can handle this to protect their margins, both short and long term. On the go? Listen on your phone instead. Choose your podcast app below: [Spotify](https://open.spotify.com/show/25ul7Jwd1T7gyP1FFYvnvd) [Google](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL3ByaWNlZ2Fpbi9mZWVkLnhtbA) [Apple](https://podcasts.apple.com/us/podcast/lönsamhetspodden/id1618190101) [Podbean](https://PriceGain.podbean.com/e/accelererande-inprisokningar-varfor-ska-du-ta-tag-i-din-prissattning/) The audio version is only available in Swedish. - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-10-accelerating-price-increases-why-pricing-is-important-right-now&title=The%20Pricing%20Podcast,%20Episode%2010:%20Accelerating%20price%20increases:%20Why%20pricing%20is%20important%20right%20now) ## Related posts [![Pricing in times of uncertainty](https://news.pricegain.com/hubfs/How%20to%20build%20the%20(2)-2.png)](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) ### [Pricing in times of uncertainty](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) 27 Aug 2025 Changes in tariffs, taxes, and shipping costs have an immediate impact on profitability. The question is whether you should adjust your prices, wait and take the risk, or absorb the cost yourselves?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) ### [Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) 1 Jun 2023 Decision makers in companies that offer subscription services often face three common challenges; How do you attract more paying customers? How can you increase Average Revenue Per Customer? And how can you reduce churn rate?... --- - [Insights](https://news.pricegain.com/en/news/tag/insights), [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series), [Business modelling](https://news.pricegain.com/en/news/tag/business-modelling) --- © 2026 PriceGain AB. [**Privacy policy**](https://pricegain.com/privacy-policy/). [![Wordpress hemsida](https://news.pricegain.com/hubfs/raw_assets/public/PriceGain_January2022/images/addcode_icon_white.svg)](https://addcode.se/)