The Pricing Podcast #16: Shrinkflation

26 Jan 2023

In this episode of the Pricing Podcast, it is time to discuss Shrinkflation. What is Shrinkflation, and what are the risks associated with it? Is Shrinkflation the best way to improve profit margins?

Shrinkflation has become more common due to the global consumer price inflation and high price increases. But is it the right thing to do? What should companies do instead? Which are the keys to improving business results?

In episode 16 of the Pricing Podcast, Per Högberg, Founder and Senior Partner at PriceGain, Anton Kåhre-Zäll, and Amanda von Schinkel at PriceGain answer these questions and give their best advice on how to improve margins from a customer-centric perspective.

The Pricing Podcast is only available in Swedish. Please tune in and listen on Spotify, iTunes, Google Podcasts och Podbean. Click here to read the full description of this episode of the Pricing Podcast, "Lönsamhetspodden," in Swedish.

Do you have any questions or want to discuss improving your pricing to become more successful? Do not hesitate to contact us.