--- title: News PriceGain description: News | PriceGain --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) - [All](https://news.pricegain.com/en/news) - [Assortment pricing](https://news.pricegain.com/en/news/tag/assortment-pricing) - [Company news](https://news.pricegain.com/en/news/tag/company-news) - [Insights](https://news.pricegain.com/en/news/tag/insights) - [Press Releases](https://news.pricegain.com/en/news/tag/press-releases) - [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series) - [Seminars](https://news.pricegain.com/en/news/tag/seminars) - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![AI is changing legal work and putting pressure on law firm pricing](https://news.pricegain.com/hubfs/Abonnemang-1.jpg)](https://news.pricegain.com/en/news/ai-is-changing-legal-work-and-putting-pressure-on-law-firm-pricing) ### [AI is changing legal work and putting pressure on law firm pricing](https://news.pricegain.com/en/news/ai-is-changing-legal-work-and-putting-pressure-on-law-firm-pricing) 9 Jun 2026 Why AI in legal processes is forcing firms to rethink delivery models, value communication, and the traditional billable hour model... [![AI is changing SaaS pricing logic and not just product functionality](https://news.pricegain.com/hubfs/Abonnemang-1.jpg)](https://news.pricegain.com/en/news/ai-is-changing-saas-pricing-logic-and-not-just-product-functionality) ### [AI is changing SaaS pricing logic and not just product functionality](https://news.pricegain.com/en/news/ai-is-changing-saas-pricing-logic-and-not-just-product-functionality) 9 Jun 2026 AI is transforming software at a rapid pace. New features, copilots, assistants, and automation capabilities are being added across the SaaS landscape. But while many companies are investing heavily in AI functionality, far fewer are revisiting thefalse... [![Pricing for Profit Summit 2026](https://news.pricegain.com/hubfs/Berns%20loga.png)](https://news.pricegain.com/en/news/pricing-for-profit-summit-2026) ### [Pricing for Profit Summit 2026](https://news.pricegain.com/en/news/pricing-for-profit-summit-2026) 8 Jan 2026 Pricing is about far more than numbers – it’s a strategic tool that drives growth, enhances customer value, and secures long-term profitability. Join us for a half-day summit on the 18th of March. A summit packed with inspiration, real-world examples,false... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![Pricing for Profit Summit 2026 VIP](https://news.pricegain.com/hubfs/Picture1.jpg)](https://news.pricegain.com/en/news/pricing-for-profit-summit-2026-vip) ### [Pricing for Profit Summit 2026 VIP](https://news.pricegain.com/en/news/pricing-for-profit-summit-2026-vip) 8 Jan 2026 Pricing is about far more than numbers – it’s a strategic tool that drives growth, enhances customer value, and secures long-term profitability. Join us for a half-day summit packed with inspiration, real-world examples, and practical insights on howfalse... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![Pricing in times of uncertainty](https://news.pricegain.com/hubfs/How%20to%20build%20the%20(2)-2.png)](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) ### [Pricing in times of uncertainty](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) 27 Aug 2025 Changes in tariffs, taxes, and shipping costs have an immediate impact on profitability. The question is whether you should adjust your prices, wait and take the risk, or absorb the cost yourselves?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) ### [Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) 1 Jun 2023 Decision makers in companies that offer subscription services often face three common challenges; How do you attract more paying customers? How can you increase Average Revenue Per Customer? And how can you reduce churn rate?... --- - [Business modelling](https://news.pricegain.com/en/news/tag/business-modelling), [Insights](https://news.pricegain.com/en/news/tag/insights), [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series) [![Pricing for profit Series #8: Boost sales with incentivized discounts](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-incentive-based-discounts) ### [Pricing for profit Series #8: Boost sales with incentivized discounts](https://news.pricegain.com/en/news/pricing-for-profit-series-incentive-based-discounts) 17 Apr 2023 How can companies regain control of their pricing and create an incentive-based pricing model that enhances business results throughout the value chain?... --- - [Discount](https://news.pricegain.com/en/news/tag/discount), [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series) [![The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/hubfs/230320%20PriceGain%20Episode%2019%20Can%20customers%20set%20their%20own%20prices.png)](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) ### [The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) 23 Mar 2023 In this episode of the Pricing Podcast, we discuss how customers can set their own prices. How does it work, and what are the benefits of involving the customer in pricing? How can this strengthen a company's revenue and profitability?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![The Pricing Podcast #18: How to create a winning subscription offer](https://news.pricegain.com/hubfs/230223%20PriceGain%20Subscriptions.png)](https://news.pricegain.com/en/news/how_to_create_a_winning_subscription_offer) ### [The Pricing Podcast #18: How to create a winning subscription offer](https://news.pricegain.com/en/news/how_to_create_a_winning_subscription_offer) 23 Feb 2023 In this episode of the Pricing Podcast, we discuss a current business trend - subscription sales! We share the benefits of subscription sales and the most important factors for developing an attractive subscription offer that strengthens yourfalse... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![Are you our next Management Consultant star? We are hiring!](https://news.pricegain.com/hubfs/230214%20PriceGain%20We%20are%20hiring.png)](https://news.pricegain.com/en/news/pricegain_is_hiring_2023) ### [Are you our next Management Consultant star? We are hiring!](https://news.pricegain.com/en/news/pricegain_is_hiring_2023) 14 Feb 2023 Are you our next star? PriceGain is looking for recent graduates in business, finance or engineering for the role of a management consultant. Apply by the 5th of March 2023!... --- - [Company news](https://news.pricegain.com/en/news/tag/company-news) [![The Pricing Podcast #17: Strengthen your negotiation power](https://news.pricegain.com/hubfs/Strengthen%20your%20negotiation%20power.png)](https://news.pricegain.com/en/news/strengthen_negotiation_power) ### [The Pricing Podcast #17: Strengthen your negotiation power](https://news.pricegain.com/en/news/strengthen_negotiation_power) 9 Feb 2023 In this episode of the Pricing Podcast, we discuss how to strengthen your negotiation power. Which are the keys to success?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![The Pricing Podcast #16: Shrinkflation](https://news.pricegain.com/hubfs/4-2.png)](https://news.pricegain.com/en/news/shrinkflation) ### [The Pricing Podcast #16: Shrinkflation](https://news.pricegain.com/en/news/shrinkflation) 26 Jan 2023 In this episode of the Pricing Podcast, it is time to discuss Shrinkflation. What is Shrinkflation, and what are the risks associated with it? Is Shrinkflation the best way to improve profit margins?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![The Pricing Podcast #15: High inflation and recession - how to stay profitable?](https://news.pricegain.com/hubfs/230111%20Bild%20H%C3%B6g%20inflation%20och%20begynnande%20l%C3%A5gkonjunktur%20EN.png)](https://news.pricegain.com/en/news/the-pricing-podcast-highinflation-recession) ### [The Pricing Podcast #15: High inflation and recession - how to stay profitable?](https://news.pricegain.com/en/news/the-pricing-podcast-highinflation-recession) 12 Jan 2023 In this episode, we discuss the current economic situation, characterized by high inflation and a high risk of falling into a global recession. How can companies protect their margins? Why is a flexible and dynamic pricing strategy important?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![Inflation and recession – what should you do to stay profitable?](https://news.pricegain.com/hubfs/221222%20PriceGain%20Economic%20downturn.png)](https://news.pricegain.com/en/news/inflationandrecession) ### [Inflation and recession – what should you do to stay profitable?](https://news.pricegain.com/en/news/inflationandrecession) 12 Jan 2023 2022 will be the year when history changed. Inflation surged to levels not seen since 1951, and a war with widespread consequences broke out in Europe. We are moving towards an economic winter and the situation is getting worse.... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) [![Partner at PriceGain, Göran Skugge, to speak at the PPS Conference](https://news.pricegain.com/hubfs/221102%20PPS%20SoMe%20post%201%20image.jpg.png)](https://news.pricegain.com/en/news/partner-at-pricegain-göran-skugge-to-speak-at-the-pps-conference-on-december-9-2022) ### [Partner at PriceGain, Göran Skugge, to speak at the PPS Conference](https://news.pricegain.com/en/news/partner-at-pricegain-göran-skugge-to-speak-at-the-pps-conference-on-december-9-2022) 17 Nov 2022 The annual PPS European & Global Pricing Workshop & Conference will this year take place in Barcelona between December 7-9. The event is organized by the member organization Professional Pricing Society (PPS) and will be held in Barcelona.... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![Pricing for Profit series #7: Pricing of large assortments](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-part-7-assortment-pricing) ### [Pricing for Profit series #7: Pricing of large assortments](https://news.pricegain.com/en/news/pricing-for-profit-series-part-7-assortment-pricing) 10 Nov 2022 Many companies find it difficult to keep their list prices up-to-date. If you never revisit your prices, or if they do not reflect customer value, you risk losing margins, profitability, and revenue.... --- - [Assortment pricing](https://news.pricegain.com/en/news/tag/assortment-pricing), [Insights](https://news.pricegain.com/en/news/tag/insights), [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series) [![Our next webinar - November 24 2022: Prices on the rise: How can pricing help ensure profitability ahead of the looming recession?](https://news.pricegain.com/hubfs/221024%20bild%20webinar%2024%20november.jpg)](https://news.pricegain.com/en/news/our-next-webinar-november-24-2022) ### [Our next webinar - November 24 2022: Prices on the rise: How can pricing help ensure profitability ahead of the looming recession?](https://news.pricegain.com/en/news/our-next-webinar-november-24-2022) 27 Oct 2022 The expansionary policies during the pandemic, disruptions in supply chains, and war outbreak in Ukraine, have led to rampant price increases. Central banks around the world have raised interest rates to combat the inflation, but an eroding... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![Partner at PriceGain, Göran Skugge, presented at webinar hosted by German partner, ANXO Management Consulting](https://news.pricegain.com/hubfs/221017%20Bild%20Anxo%20Webinar%201280%20x%20720-2.png)](https://news.pricegain.com/en/news/partner-at-pricegain-göran-skugge-presented-at-webinar-hosted-by-german-partner-anxo-management-consulting) ### [Partner at PriceGain, Göran Skugge, presented at webinar hosted by German partner, ANXO Management Consulting](https://news.pricegain.com/en/news/partner-at-pricegain-göran-skugge-presented-at-webinar-hosted-by-german-partner-anxo-management-consulting) 25 Oct 2022 Last Friday, October 21st, Göran Skugge, Partner at PriceGain, presented at a webinar hosted by PriceGain's German partner, ANXO Management Consulting. The topic of this webinar was... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![PriceGain to speak at webinar hosted by German partner, ANXO Management Consulting on October 21 2022](https://news.pricegain.com/hubfs/221017%20Bild%20Anxo%20Webinar%201280%20x%20720-2.png)](https://news.pricegain.com/en/news/pricegain-to-speak-at-webinar-hosted-by-german-partner-anxo-management-consulting-on-october-21-2022) ### [PriceGain to speak at webinar hosted by German partner, ANXO Management Consulting on October 21 2022](https://news.pricegain.com/en/news/pricegain-to-speak-at-webinar-hosted-by-german-partner-anxo-management-consulting-on-october-21-2022) 18 Oct 2022 This Friday, October 21st, Göran Skugge, Partner at PriceGain, will be speaking at a webinar hosted by PriceGain's German partner, ANXO Management Consulting. The topic of this webinar is... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![DI Industri 4.0: A successful day for PriceGain](https://news.pricegain.com/hubfs/221019%20bild%20DI%20past%201280%20x%20720.png)](https://news.pricegain.com/en/news/di-industri-4.0-a-successful-day-for-pricegain) ### [DI Industri 4.0: A successful day for PriceGain](https://news.pricegain.com/en/news/di-industri-4.0-a-successful-day-for-pricegain) 12 Oct 2022 On Thursday October 6th, PriceGain took part in the most important event of the year for industrial companies, DI Industri 4.0. The day consisted of talks by some of the greatest industry leaders, discussing the future of digitalization in the... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) - [1](https://news.pricegain.com/en/news/page/1) - [2](https://news.pricegain.com/en/news/page/2) - [3](https://news.pricegain.com/en/news/page/3) - [4](https://news.pricegain.com/en/news/page/4) - [5](https://news.pricegain.com/en/news/page/5) - [»](https://news.pricegain.com/en/news/page/2) --- © 2026 PriceGain AB. [**Privacy policy**](https://pricegain.com/privacy-policy/). [![Wordpress hemsida](https://news.pricegain.com/hubfs/raw_assets/public/PriceGain_January2022/images/addcode_icon_white.svg)](https://addcode.se/)