--- title: News PriceGain (5) description: News | PriceGain (5) --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) - [All](https://news.pricegain.com/en/news) - [Assortment pricing](https://news.pricegain.com/en/news/tag/assortment-pricing) - [Company news](https://news.pricegain.com/en/news/tag/company-news) - [Insights](https://news.pricegain.com/en/news/tag/insights) - [Press Releases](https://news.pricegain.com/en/news/tag/press-releases) - [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series) - [Seminars](https://news.pricegain.com/en/news/tag/seminars) - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![Pricing for Profit Summit 2019](https://news.pricegain.com/hubfs/190207_AnnaJansson-DSC_8292-430x225.jpg)](https://news.pricegain.com/en/news/pricing-for-profit-summit-2019) ### [Pricing for Profit Summit 2019](https://news.pricegain.com/en/news/pricing-for-profit-summit-2019) 12 Feb 2019 What is the difference between dynamic and personalized pricing? How can you use social media to increase... --- - [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![PriceGain supports Naturskyddsföreningen](https://news.pricegain.com/hubfs/Julgava-2018-e1543917299687-430x225.jpg)](https://news.pricegain.com/en/news/pricegain-supports-naturskyddsforeningen) ### [PriceGain supports Naturskyddsföreningen](https://news.pricegain.com/en/news/pricegain-supports-naturskyddsforeningen) 4 Dec 2018 It’s beginning to look a lot like Christmas! PriceGain is sending a Christmas gift for a subject... --- - [Company news](https://news.pricegain.com/en/news/tag/company-news) [![A sunny conference in Marrakech](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/DSCF2364-430x225.jpg)](https://news.pricegain.com/en/news/a-sunny-conference-in-marrakech/) ### [A sunny conference in Marrakech](https://news.pricegain.com/en/news/a-sunny-conference-in-marrakech/) 14 Nov 2018 This happy group just returned from a couple of sunny days in Marrakech. The conference was full of... --- - [Company news](https://news.pricegain.com/en/news/tag/company-news) [![Welcome to PriceGain’s new website!](https://news.pricegain.com/hubfs/ny-hemsida-bild-e1539788151130-430x225.jpg)](https://news.pricegain.com/en/news/welcome-to-pricegains-new-website) ### [Welcome to PriceGain’s new website!](https://news.pricegain.com/en/news/welcome-to-pricegains-new-website) 17 Oct 2018 Today, PriceGain can proudly present a brand new website, and wish you a heartfelt welcome. You can now... --- - [Company news](https://news.pricegain.com/en/news/tag/company-news) [![How to price water](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/bryan-carlson.jpg)](https://news.pricegain.com/en/news/how-to-price-water/) ### [How to price water](https://news.pricegain.com/en/news/how-to-price-water/) 15 Oct 2018 Is water always a commodity? Water is one of the most essential and important elements on earth but have... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) [![Breakfast seminar about Pricing for Profit Program](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/20180920_090110-430x225.jpg)](https://news.pricegain.com/en/news/breakfast-seminar-about-pricing-for-profit-program-pricegain) ### [Breakfast seminar about Pricing for Profit Program](https://news.pricegain.com/en/news/breakfast-seminar-about-pricing-for-profit-program-pricegain) 20 Sep 2018 With the purpose of inspiring others to get more engaged and focused on pricing, PriceGain arranges... --- - [Company news](https://news.pricegain.com/en/news/tag/company-news), [Seminars](https://news.pricegain.com/en/news/tag/seminars) [![Make more money by letting customers decide the price](https://news.pricegain.com/hubfs/kevin-laminto-682314-unsplash-430x225.jpg)](https://news.pricegain.com/en/news/make-more-money-by-letting-customers-decide-the-price) ### [Make more money by letting customers decide the price](https://news.pricegain.com/en/news/make-more-money-by-letting-customers-decide-the-price) 7 Sep 2018 When a company has to determine the price of a new product or service, it has two choices. Either it can... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) [![Any company can improve profitability with smarter pricing](https://news.pricegain.com/hubfs/rawpixel-649916-unsplash-430x225.jpg)](https://news.pricegain.com/en/news/any-company-can-improve-profitability-with-smarter-pricing/) ### [Any company can improve profitability with smarter pricing](https://news.pricegain.com/en/news/any-company-can-improve-profitability-with-smarter-pricing/) 20 Aug 2018 Time-worn pricing methods and market practices, plus an all too often uncalled-for fear of losing... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) [![Why is Business Modelling necessary? Isn’t Conjoint Analysis enough?](https://news.pricegain.com/hubfs/skrivbord-430x225.jpg)](https://news.pricegain.com/en/news/why-is-business-modelling-necessary-isnt-conjoint-analysis-enough) ### [Why is Business Modelling necessary? Isn’t Conjoint Analysis enough?](https://news.pricegain.com/en/news/why-is-business-modelling-necessary-isnt-conjoint-analysis-enough) 4 May 2018 Conjoint analysis is probably the most successful marketing research tool used for measuring customer... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) [![Cost-plus discourages change and ignores customer value](https://news.pricegain.com/hubfs/rawpixel-580218-unsplash-430x225.jpg)](https://news.pricegain.com/en/news/cost-plus-discourages-change-and-ignores-customer-value/) ### [Cost-plus discourages change and ignores customer value](https://news.pricegain.com/en/news/cost-plus-discourages-change-and-ignores-customer-value/) 17 Mar 2018 You learnt it at school. As did your parents and your grandparents. The cost-plus pricing method. Even... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) [![You keep tweaking prices but profits don’t budge](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/kamera.jpg)](https://news.pricegain.com/en/news/you-keep-tweaking-prices-but-profits-dont-budge/) ### [You keep tweaking prices but profits don’t budge](https://news.pricegain.com/en/news/you-keep-tweaking-prices-but-profits-dont-budge/) 10 Jan 2018 Maybe you’re already doing all of this – analysing price-elasticity and customer value, continually... --- - [Insights](https://news.pricegain.com/en/news/tag/insights) - [«](https://news.pricegain.com/en/news/page/4) - [1](https://news.pricegain.com/en/news/page/1) - [2](https://news.pricegain.com/en/news/page/2) - [3](https://news.pricegain.com/en/news/page/3) - [4](https://news.pricegain.com/en/news/page/4) - [5](https://news.pricegain.com/en/news/page/5) --- © 2026 PriceGain AB. [**Privacy policy**](https://pricegain.com/privacy-policy/). 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