Breakfast seminar about Pricing for Profit Program
With the purpose of inspiring others to get more engaged and focused on pricing, PriceGain arranges...
Make more money by letting customers decide the price
When a company has to determine the price of a new product or service, it has two choices. Either it can...
Any company can improve profitability with smarter pricing
Time-worn pricing methods and market practices, plus an all too often uncalled-for fear of losing...
Why is Business Modelling necessary? Isn’t Conjoint Analysis enough?
Conjoint analysis is probably the most successful marketing research tool used for measuring customer...
Cost-plus discourages change and ignores customer value
You learnt it at school. As did your parents and your grandparents. The cost-plus pricing method. Even...