The Pricing Podcast #19: Can customers set their own prices?

  • 23 Mar 2023

In this episode of the Pricing Podcast, we discuss how customers can set their own prices. How does it work, and what are the benefits of involving the customer in pricing? How can this strengthen a company's revenue and profitability

One of the fundamentals in pricing is to price based on customer value, but how do you find out what creates value for the customer, and how do you capture that value? Can the customer participate in the pricing?  

Do you want to learn more about this and how these methods can help companies improve customer relationships and business results? In episode 19 of the Pricing Podcast, Matilda Hölcke, director at PriceGain, and Anton Kåhre-Zäll at PriceGain provide insights on how companies can improve their profitability by involving customers in their pricing

The Pricing Podcast is only available in Swedish. Please tune in and listen on Spotify, iTunes, Google Podcasts och Podbean. Click here to read the full description of this episode of the Pricing Podcast, "Lönsamhetspodden," in Swedish. 

Do you have any questions or want to discuss improving your pricing to become more successful? Do not hesitate to contact us. 

Contact PriceGain