--- title: "The Pricing Podcast, Episode 11: 'The Discount Ditch'" description: What is 'The Discount Ditch' and how do you get out of it? What methods can you use when you price large product assortments? image: https://news.pricegain.com/hubfs/Poddframsida_skiss3_ENG_Guld-Vit_hand_1280x720-2.png --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) # The Pricing Podcast, Episode 11: 'The Discount Ditch' - 2 May 2022 - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-11-the-discount-ditch-how-to-price-large-product-assortments-in-b2b&title=The%20Pricing%20Podcast,%20Episode%2011:%20'The%20Discount%20Ditch') [In this episode of the Pricing Podcast, ](https://open.spotify.com/episode/5nMEln1obmoCX228Bl3uLu?si=30d93c74788744f1)we discuss how to strengthen your business results by getting out of 'The Discount Ditch'. What is 'The Discount Ditch' and, how do you get out of it? What methods can you use when you price large product assortments? In today's episode of The Pricing Podcast, we dive into discounts and the best practices when pricing your product assortment in B2B.  [During this session](https://open.spotify.com/episode/5nMEln1obmoCX228Bl3uLu?si=30d93c74788744f1), Matilda Hölcke, Director and Head of Marketing at PriceGain, and Pär Hagerström, Partner at PriceGain, discuss how to avoid the so-called 'Discount Ditch'. Matilda and Pär give their best advice on setting prices for large product assortments in B2B that reflect customer value. On the go? Listen on your phone instead. [Podbean](https://www.podbean.com/pu/pbblog-hv7ky-c3987c) [Spotify](https://open.spotify.com/episode/5nMEln1obmoCX228Bl3uLu?si=30d93c74788744f1) [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL3ByaWNlZ2Fpbi9mZWVkLnhtbA) [Apple Podcasts](https://podcasts.apple.com/us/podcast/lönsamhetspodden/id1618190101) The audio version is only available in Swedish and, you can read more about the episode [here](https://news.pricegain.com/sv-se/nyheter/rabattrasket).  - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-11-the-discount-ditch-how-to-price-large-product-assortments-in-b2b&title=The%20Pricing%20Podcast,%20Episode%2011:%20'The%20Discount%20Ditch') ## Related posts [![Pricing in times of uncertainty](https://news.pricegain.com/hubfs/How%20to%20build%20the%20(2)-2.png)](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) ### [Pricing in times of uncertainty](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) 27 Aug 2025 Changes in tariffs, taxes, and shipping costs have an immediate impact on profitability. The question is whether you should adjust your prices, wait and take the risk, or absorb the cost yourselves?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/hubfs/230320%20PriceGain%20Episode%2019%20Can%20customers%20set%20their%20own%20prices.png)](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) ### [The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) 23 Mar 2023 In this episode of the Pricing Podcast, we discuss how customers can set their own prices. How does it work, and what are the benefits of involving the customer in pricing? How can this strengthen a company's revenue and profitability?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) --- © 2026 PriceGain AB. 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