In this episode of The Pricing Podcast we look at pricing strategies for the different sales channels and what you should consider when setting your prices. Göran Skugge, Senior Partner at PriceGain and Matilda Hölcke, Director and Head of Marketing at PriceGain, will discuss how to identify the value of buying in the different sales channels and how the right pricing strategy can help you set your prices in the most profitable way.
On the go? Listen on your phone instead. Download the app Podbean and follow the link: https://www.podbean.com/ew/pb-8zxvg-11a4611. The audio version is only available in Swedish.
23 Mar 2023
In this episode of the Pricing Podcast, we discuss how customers can set their own prices. How does it work, and what are the benefits of involving the customer in pricing? How can this strengthen a company's revenue and profitability?...23 Feb 2023
In this episode of the Pricing Podcast, we discuss a current business trend - subscription sales! We share the benefits of subscription sales and the most important factors for developing an attractive subscription offer that strengthens your......