--- title: "The Pricing Podcast, Episode 8: Pricing strategies for different sales channels" description: In this episode of the Pricing Podcast we discuss pricing in different sales channels image: https://news.pricegain.com/hubfs/Poddframsida_skiss3_ENG_Guld-Vit_hand_1280x720-2.png --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) # The Pricing Podcast, Episode 8: Pricing strategies for different sales channels - 11 Feb 2022 - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-8-pricing-strategies-for-different-sales-channels&title=The%20Pricing%20Podcast,%20Episode%208:%20Pricing%20strategies%20for%20different%20sales%20channels) ## Episode 8: How should you set your prices in the different sales channels? In this episode of The Pricing Podcast we look at pricing strategies for the different sales channels and what you should consider when setting your prices. Göran Skugge, Senior Partner at PriceGain and Matilda Hölcke, Director and Head of Marketing at PriceGain, will discuss how to identify the value of buying in the different sales channels and how the right pricing strategy can help you set your prices in the most profitable way. On the go? Listen on your phone instead. Download the app [Podbean](https://apps.apple.com/app/apple-store/id973361050) and follow the link: [https://www.podbean.com/ew/pb-8zxvg-11a4611.](https://www.podbean.com/ew/pb-8zxvg-11a4611)The audio version is only available in Swedish. - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-8-pricing-strategies-for-different-sales-channels&title=The%20Pricing%20Podcast,%20Episode%208:%20Pricing%20strategies%20for%20different%20sales%20channels) ## Related posts [![Pricing in times of uncertainty](https://news.pricegain.com/hubfs/How%20to%20build%20the%20(2)-2.png)](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) ### [Pricing in times of uncertainty](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) 27 Aug 2025 Changes in tariffs, taxes, and shipping costs have an immediate impact on profitability. The question is whether you should adjust your prices, wait and take the risk, or absorb the cost yourselves?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/hubfs/230320%20PriceGain%20Episode%2019%20Can%20customers%20set%20their%20own%20prices.png)](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) ### [The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) 23 Mar 2023 In this episode of the Pricing Podcast, we discuss how customers can set their own prices. How does it work, and what are the benefits of involving the customer in pricing? How can this strengthen a company's revenue and profitability?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) --- © 2026 PriceGain AB. 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