The Pricing Podcast, Episode 12: What is nudging and how can it boost sales?

  • 20 May 2022

What is nudging, where does the concept originate from and how can you use it in your pricing to boost business results? Why is access to information so important in customer interactions and how can this information push customers in the right direction?

In this episode of The Pricing Podcast, Matilda Hölcke, Director and Head of Marketing at PriceGain, and Göran Skugge, Senior Partner at PriceGain, discuss the meaning of nudging and how you can use it as a tool in your business practices to boost sales and profitability! Watch the episode at the top of the page.

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The audio version is only available in Swedish.