--- title: "The Pricing Podcast, Episode 12: What is nudging and how can it boost sales?" description: What is nudging, where does the concept originate from and how can you use it in your pricing to boost business results? image: https://news.pricegain.com/hubfs/Poddframsida_skiss3_ENG_Guld-Vit_hand_1280x720-2.png --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) # The Pricing Podcast, Episode 12: What is nudging and how can it boost sales? - 20 May 2022 - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-12-what-is-nudging-and-how-can-it-boost-sales&title=The%20Pricing%20Podcast,%20Episode%2012:%20What%20is%20nudging%20and%20how%20can%20it%20boost%20sales?) What is nudging, where does the concept originate from and how can you use it in your pricing to boost business results? Why is access to information so important in customer interactions and how can this information push customers in the right direction? In this episode of The Pricing Podcast, Matilda Hölcke, Director and Head of Marketing at PriceGain, and Göran Skugge, Senior Partner at PriceGain, discuss the meaning of nudging and how you can use it as a tool in your business practices to boost sales and profitability! Watch the episode at the top of the page. On the go? Listen on your phone instead. [Podbean](https://www.podbean.com/pu/pbblog-hv7ky-c3987c) [Spotify](https://open.spotify.com/show/25ul7Jwd1T7gyP1FFYvnvd?si=3f4213e5943a4ab2) [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL3ByaWNlZ2Fpbi9mZWVkLnhtbA) [Apple Podcasts](https://podcasts.apple.com/us/podcast/lönsamhetspodden/id1618190101) The audio version is only available in Swedish. - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/the-pricing-podcast-episode-12-what-is-nudging-and-how-can-it-boost-sales&title=The%20Pricing%20Podcast,%20Episode%2012:%20What%20is%20nudging%20and%20how%20can%20it%20boost%20sales?) ## Related posts [![Pricing in times of uncertainty](https://news.pricegain.com/hubfs/How%20to%20build%20the%20(2)-2.png)](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) ### [Pricing in times of uncertainty](https://news.pricegain.com/en/news/pricing-in-times-of-uncertainty) 27 Aug 2025 Changes in tariffs, taxes, and shipping costs have an immediate impact on profitability. The question is whether you should adjust your prices, wait and take the risk, or absorb the cost yourselves?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/hubfs/230320%20PriceGain%20Episode%2019%20Can%20customers%20set%20their%20own%20prices.png)](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) ### [The Pricing Podcast #19: Can customers set their own prices?](https://news.pricegain.com/en/news/can_customers_set_their_own_prices) 23 Mar 2023 In this episode of the Pricing Podcast, we discuss how customers can set their own prices. How does it work, and what are the benefits of involving the customer in pricing? How can this strengthen a company's revenue and profitability?... --- - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) --- © 2026 PriceGain AB. 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