The Pricing Podcast, Episode 13: How can value-based pricing boost profitability?

  • 2 Jun 2022

What is Value-based pricing and how do you set your prices based on customer needs, preferences and willingness to pay? How can you make sure your prices reflect the customers' perceived value? And how do you implement this method in your pricing strategy? 

In this episode of The Pricing Podcast, Göran Skugge, Senior Partner at PriceGain, and Matilda Hölcke, Director and Head of Marketing at PriceGain, discuss the meaning of Value-based pricing and give their best advice on how you can use this method in your pricing to maximize profitability! Watch the episode at the top of the page.

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The audio version is only available in Swedish.