We can currently see increasing price changes on several fronts, putting pressure on consumers, and the market situation makes it difficult for retailers to protect their margins. The negative effects on cost may worsen as manufacturing prices are rising sharply.
What should retailers keep in mind when pricing their product assortment in different sales channels? How can a pricing tool help retailers handle these price changes and achieve the best possible business results? How far does the pain threshold for the consumer exceed and how will it affect retail in the future?
In this episode of The Pricing Podcast, Göran Skugge, Senior Partner at PriceGain, Matilda Hölcke, Director and Marketing Manager at PriceGain, Anton Kåhre Zäll, consultant at PriceGain and Amanda von Schinkel, consultant at PriceGain, talk about how retailers can develop their pricing to ensure profitability! Watch the episode at the top of the page.
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The audio version is only available in Swedish.