Why is Business Modelling necessary? Isn’t Conjoint Analysis enough? 4 May 2018 Conjoint analysis is probably the most successful marketing research tool used for measuring customer...
Cost-plus discourages change and ignores customer value 17 Mar 2018 You learnt it at school. As did your parents and your grandparents. The cost-plus pricing method. Even...
You keep tweaking prices but profits don’t budge 10 Jan 2018 Maybe you’re already doing all of this – analysing price-elasticity and customer value, continually...
