--- title: "Pricing for Profit series #3: Create a value-based customer offering" description: Do you have difficulties in tackling the increasing competition and price pressure on the market? Is it time to reshape your customer offering? image: https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) # Pricing for Profit series #3: Create a value-based customer offering - 1 Jul 2022 - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/pricing-for-profit-series-part-3-how-to-create-a-value-based-customer-offering&title=Pricing%20for%20Profit%20series%20#3:%20Create%20a%20value-based%20customer%20offering) ## *Do your customers find it difficult to buy your products and services? Do you include a lot of added value in the product prices and have difficulties in tackling the increasing competition and price pressure on the market?* Creating a competitive and attractive customer offering is one example of the types of pricing projects that we do to help our clients improve sales and profitability. With our help, our clients can boost their profitability and sales by 3-10 percentage points on Return on Sales (ROS). So how do we do this? At PriceGain, we use both quantitative and qualitative research methods to identify the value creation for the market in question. We analyze the information and help our clients shape a value proposition where the price is clearly linked to perceived customer value. The key is to create different alternatives for customers that are based on needs, preferences, and willingness to pay, and to let the customers segment themselves depending on what best suits their needs, preferences, and willingness to pay. Depending on our clients’ type of businesses and markets, this can look different and it is important to take this into consideration when looking into value creation. Read more here: [https://pricegain.com/we-help-you-with/offering-value-proposition/](https://pricegain.com/we-help-you-with/offering-value-proposition/) If you wish to receive expert help in developing your pricing strategy and improving your business results through one of our Pricing Projects, [contact us!](https://pricegain.com/get-in-contact/) - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/pricing-for-profit-series-part-3-how-to-create-a-value-based-customer-offering&title=Pricing%20for%20Profit%20series%20#3:%20Create%20a%20value-based%20customer%20offering) ## Related posts [![Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) ### [Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) 1 Jun 2023 Decision makers in companies that offer subscription services often face three common challenges; How do you attract more paying customers? How can you increase Average Revenue Per Customer? And how can you reduce churn rate?... --- - [Insights](https://news.pricegain.com/en/news/tag/insights), [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series), [Business modelling](https://news.pricegain.com/en/news/tag/business-modelling) [![Pricing for profit Series #8: Boost sales with incentivized discounts](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-incentive-based-discounts) ### [Pricing for profit Series #8: Boost sales with incentivized discounts](https://news.pricegain.com/en/news/pricing-for-profit-series-incentive-based-discounts) 17 Apr 2023 How can companies regain control of their pricing and create an incentive-based pricing model that enhances business results throughout the value chain?... --- - [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series), [Discount](https://news.pricegain.com/en/news/tag/discount) --- © 2026 PriceGain AB. 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