--- title: PriceGain and The Royal Institute of Technology (KTH) description: PriceGain is participating in a research project, led by KTH (The Royal Institute of Technology). The project is financed by Vinnova and will run for two years with other companies participating. image: https://news.pricegain.com/hubfs/shutterstock_1991000333.jpg --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) ![shutterstock_1991000333](https://news.pricegain.com/hubfs/shutterstock_1991000333.jpg) # PriceGain and The Royal Institute of Technology (KTH) - 19 May 2022 - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/pricegain-and-the-royal-institute-of-technology-kth&title=PriceGain%20and%20The%20Royal%20Institute%20of%20Technology%20(KTH)) PriceGain is participating in a research project led by KTH (The Royal Institute of Technology). The project is financed by Vinnova and will run for two years with other companies participating. The purpose of this project is to test, analyze, and develop methods for customer involvement in the pricing process of B2B digital offerings.    **About the project** There is a clear need for industrial companies to develop their working methods to better understand the value and pricing of new digital offerings. The challenge of pricing digitally based offerings so that they create financial sustainability is a key factor for the success of the digital transformation. When it comes to developing new products and services, most industrial companies tend to involve customers systematically. But when pricing and developing revenue models, very few companies involve customers this way. The project focuses on increasing knowledge about and developing working methods for: (a) how new digital offerings are to be combined (i.e. how functions and values ​​in an offer work together and how to price the respective module and its entirety) and (b) how value uncertainties in digital offerings are to be handled, including difficulties in anchoring and communicating value and pricing completely new offers when comparison objects (references) for the customer are irrelevant or missing completely. Many digitally based offers increase in value over time as the service itself becomes better (more data becomes available and/or the number of users increases). Therefore, within the framework of the project, we also intend to investigate the impact of the price logic within the service when the value changes over time.    - [Tweet](https://twitter.com/share) - [Dela mera](https://www.addtoany.com/share#url=https://news.pricegain.com/en/news/pricegain-and-the-royal-institute-of-technology-kth&title=PriceGain%20and%20The%20Royal%20Institute%20of%20Technology%20(KTH)) ## Related posts [![Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/hubfs/230330%20PriceGain%20Introbild%20Pricing%20for%20Profit%20Series.png)](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) ### [Pricing for Profit series #6: Business Modelling](https://news.pricegain.com/en/news/pricing-for-profit-series-part-6-business-modelling) 1 Jun 2023 Decision makers in companies that offer subscription services often face three common challenges; How do you attract more paying customers? How can you increase Average Revenue Per Customer? And how can you reduce churn rate?... --- - [Insights](https://news.pricegain.com/en/news/tag/insights), [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series), [Business modelling](https://news.pricegain.com/en/news/tag/business-modelling) [![Are you our next Management Consultant star? We are hiring!](https://news.pricegain.com/hubfs/230214%20PriceGain%20We%20are%20hiring.png)](https://news.pricegain.com/en/news/pricegain_is_hiring_2023) ### [Are you our next Management Consultant star? We are hiring!](https://news.pricegain.com/en/news/pricegain_is_hiring_2023) 14 Feb 2023 Are you our next star? PriceGain is looking for recent graduates in business, finance or engineering for the role of a management consultant. Apply by the 5th of March 2023!... --- - [Company news](https://news.pricegain.com/en/news/tag/company-news) --- © 2026 PriceGain AB. 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