In this episode of the Pricing Podcast, we discuss how to strengthen your business results by getting out of 'The Discount Ditch'. What is 'The Discount Ditch' and, how do you get out of it? What methods can you use when you price large product assortments? In today's episode of The Pricing Podcast, we dive into discounts and the best practices when pricing your product assortment in B2B.
During this session, Matilda Hölcke, Director and Head of Marketing at PriceGain, and Pär Hagerström, Partner at PriceGain, discuss how to avoid the so-called 'Discount Ditch'. Matilda and Pär give their best advice on setting prices for large product assortments in B2B that reflect customer value.
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The audio version is only available in Swedish and, you can read more about the episode here.