Welcome to an exclusive event focused on: What drives value and how to charge for it?
Pricing is about far more than numbers – it’s a strategic tool that drives growth, enhances customer value, and secures long-term profitability.
Join us for a half-day summit packed with inspiration, real-world examples, and practical insights on how companies can refine their pricing strategies to create lasting business impact. Don’t miss this opportunity to gain new perspectives and actionable takeaways that can transform your pricing approach.
PROGRAM
12.15 Registration and a light lunch
13.00 Welcome and introduction
13.20 Henrik Mitelman is an award-winning columnist at EFN.se and co-host of the popular podcast Börssurr. A former Head of Research at SEB, he is known for his sharp, human-centric insights into global markets, economics, and long-term trends.
Henrik travels the world to understand what is happening in the global economy, insights he shares in this inspirational session.
14:00 Bilia – Anders Rydheimer, Director of Business Development and Communications
Anders explains how Bilia replaced its service subscription during a system migration. He shares key learnings around developing a new offering, improving profitability, and achieving results.
14.30 Coffee break and mingle
15.00 Nextory – Shadi Bitar, CEO
Shadi discusses how the audiobook market has evolved into a mature, international business with new entrants. He explains how Nextory designed its offering and optimized business performance.
15.30 Elajo – Emilia Magnusson, COO Electricity and Energy
Emilia presents how Elajo analyzed and developed its pricing strategy. She shares insights and results.
16.00 Short break
16.15 Panel discussion and Summary with all speakers
"What drives value and what role does Artificial Intelligence play within the area of Price setting?"
17.00 Mingle with drinks and hors d'oeuvres at BERN'S balcony beneath the crystal chandeliers
18.00 End with Goodie bags
Please register for the event via the button below.
