The Pricing Podcast #18: How to create a winning subscription offer

Written by Matilda Hölcke | Feb 23, 2023 8:50:27 AM

In this episode of the Pricing Podcast, we discuss a current business trend - subscription sales! We share the benefits of subscription sales and the most important factors for developing an attractive subscription offer that strengthens your profitability.

Subscription sales are becoming increasingly common as a business model and involve companies offering a service or product as a subscription rather than selling it as a one-time transaction. A subscription model provides a stable revenue stream over time and increased customer loyalty, among other benefits.

Do you want to learn more about these benefits and how you can successfully transition from your existing business model to a subscription model? In episode 18 of the Pricing Podcast, Fredrik Josefson, consultant at PriceGain and Göran Skugge, senior partner at PriceGain, provide insights on how companies can strengthen their profitability through subscription sales.

The Pricing Podcast is only available in Swedish. Please tune in and listen on Spotify, iTunes, Google Podcasts och Podbean. Click here to read the full description of this episode of the Pricing Podcast, "Lönsamhetspodden," in Swedish.

Do you have any questions or want to discuss improving your pricing to become more successful? Do not hesitate to contact us.

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