Recent events including the Covid-19 pandemic, war outbreaks, and new shutdowns in China have led to unforeseen problems in the retail market. The increasing price changes are putting pressure on consumers and the market situation makes it difficult for retailers to protect their margins. The negative effects on cost may worsen as manufacturing prices are rising sharply.
As a retailer, what should you keep in mind when pricing your product assortment in different sales channels? How can you respond to price increases with value-based product pricing? How far does the pain threshold for the consumer exceed and how will it affect retail in the future? How can a pricing tool help retailers handle these price changes and achieve the best possible business results?
During this webinar, all these questions will be answered. Anton Kåhre Zäll, Consultant at PriceGain, will discuss retail market trends and how PriceGain works with pricing strategies as a tool to convert these challenges into opportunities. Göran Skugge, Senior Partner at PriceGain, will discuss the challenges that pertain to price increases and how you can find solutions that create long-term growth and profitability. He will also talk about Pricise, a dynamic pricing solution, and the value of price automatization. Matilda Hölcke, Director at PriceGain, will discuss how to respond to the sharp price increases with a value-based assortment pricing approach. She will also talk about nudging and how it can help the consumer make sustainable choices. Amanda von Schinkel, Consultant at PriceGain, will moderate this webinar.
Do you need advice on how you can guarantee profitability despite these sharp price increases? And would you like to find out more about how you can achieve this through structured pricingand our automated pricing tool Pricise? Then this webinar is for you!
This webinar will be held in Swedish.
When: Tuesday, June 3rd, 08:00-09:00. Where: Online. You will receive the broadcast link a few days prior to the webinar Cost: Free of charge