--- title: News PriceGain | Gisela Gerner description: News | PriceGain --- Menu [![PriceGain](https://news.pricegain.com/hs-fs/hubfs/raw_assets/public/PriceGain_January2022/images/PriceGain-Logo.png?width=1024&height=256&name=PriceGain-Logo.png "PriceGain")](https://pricegain.com/) × ## Menu - [Home](https://pricegain.com/) - [We deliver](https://pricegain.com/we-deliver/) - [Pricise](https://pricegain.com/pricise/) - We help you with - [We help you with](https://pricegain.com/we-help-you-with/) - [Pricing strategy](https://pricegain.com/we-help-you-with/pricing-strategy/) - [Business Modelling](https://pricegain.com/we-help-you-with/business-modelling/) - [Pricing Due Diligence](https://pricegain.com/we-help-you-with/pricing-due-diligence/) - [Pricing for Profit Program](https://pricegain.com/we-help-you-with/pricing-for-profit-program/) - [Tactical pricing](https://pricegain.com/we-help-you-with/tactical-pricing/) - [Channel pricing](https://pricegain.com/we-help-you-with/channel-pricing/) - [Customer Offering & Value Proposition](https://pricegain.com/we-help-you-with/offering-value-proposition/) - [Assortment Pricing](https://pricegain.com/we-help-you-with/assortment-pricing/) - [Online Pricing Training](https://pricegain.com/onlinepricingtraining/) - Industries - [Industries](https://pricegain.com/industries/) - [Distribution & Logistics](https://pricegain.com/industries/distribution-and-logistics/) - [Industrial Goods](https://pricegain.com/industries/industrial-goods/) - [Private Equity](https://pricegain.com/industries/private-equity/) - [Retail](https://pricegain.com/industries/retail/) - [Technology, Media & Telecommunications](https://pricegain.com/industries/technology-media-and-telecommunications/) - [Customer cases](https://pricegain.com/customer-cases/) - [News](https://news.pricegain.com/en/news) - [The Pricing Podcast](https://info.pricegain.com/the-pricing-podcast) - [Join our team](https://pricegain.com/join-our-team/) - About us - [About us](https://pricegain.com/about-pricegain/) - [Founders and Senior Partners](https://pricegain.com/about-us/founders-and-senior-partners/) - [Privacy policy](https://pricegain.com/privacy-policy/) - [Get in contact](https://pricegain.com/get-in-contact/) - [English](https://pricegain.com/#language-select) × ## Get in contact - Management ![Picture of Per Högberg](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/PRICEGAIN.jpg) Founder & Partner #### Per Högberg [+46 73 394 84 10](tel:+46733948410) [per.hogberg@pricegain.com](mailto:per.hogberg@pricegain.com) ![Picture of Pär Hagerström](https://news.pricegain.com/hubfs/PriceGain_January2022/Images/P%C3%A4r%20Hagerstr%C3%B6m.jpg) Partner #### Pär Hagerström [+46 70 334 84 44](tel:+46703348444) [par.hagerstrom@pricegain.com](mailto:par.hagerstrom@pricegain.com) - [All](https://news.pricegain.com/en/news) - [Assortment pricing](https://news.pricegain.com/en/news/tag/assortment-pricing) - [Company news](https://news.pricegain.com/en/news/tag/company-news) - [Insights](https://news.pricegain.com/en/news/tag/insights) - [Press Releases](https://news.pricegain.com/en/news/tag/press-releases) - [Pricing for Profit series](https://news.pricegain.com/en/news/tag/pricing-for-profit-series) - [Seminars](https://news.pricegain.com/en/news/tag/seminars) - [The Pricing Podcast](https://news.pricegain.com/en/news/tag/the-pricing-podcast) [![Changing your ERP and taking the next step with AI?](https://news.pricegain.com/hubfs/ska%20ni%20byta%20erp%20och%20ta%20n%C3%A4sta%20steg%20med%20ai_%20(1)-1.png)](https://news.pricegain.com/en/news/changing-your-erp-and-taking-the-next-step-with-ai) ### [Changing your ERP and taking the next step with AI?](https://news.pricegain.com/en/news/changing-your-erp-and-taking-the-next-step-with-ai) 12 Nov 2026 Are you changing your ERP system and taking the next step with AI? Start with your pricing strategy. It should guide both the design of your systems and the role of your AI agents, not the other way around.... [![AI is changing legal work and putting pressure on law firm pricing](https://news.pricegain.com/hubfs/Abonnemang-1.jpg)](https://news.pricegain.com/en/news/ai-is-changing-legal-work-and-putting-pressure-on-law-firm-pricing) ### [AI is changing legal work and putting pressure on law firm pricing](https://news.pricegain.com/en/news/ai-is-changing-legal-work-and-putting-pressure-on-law-firm-pricing) 9 Jun 2026 Why AI in legal processes is forcing firms to rethink delivery models, value communication, and the traditional billable hour model... [![AI is changing SaaS pricing logic and not just product functionality](https://news.pricegain.com/hubfs/Abonnemang-1.jpg)](https://news.pricegain.com/en/news/ai-is-changing-saas-pricing-logic-and-not-just-product-functionality) ### [AI is changing SaaS pricing logic and not just product functionality](https://news.pricegain.com/en/news/ai-is-changing-saas-pricing-logic-and-not-just-product-functionality) 9 Jun 2026 AI is transforming software at a rapid pace. New features, copilots, assistants, and automation capabilities are being added across the SaaS landscape. But while many companies are investing heavily in AI functionality, far fewer are revisiting thefalse... - [1](https://news.pricegain.com/en/news/author/gisela-gerner/page/1) --- © 2026 PriceGain AB. [**Privacy policy**](https://pricegain.com/privacy-policy/). [![Wordpress hemsida](https://news.pricegain.com/hubfs/raw_assets/public/PriceGain_January2022/images/addcode_icon_white.svg)](https://addcode.se/)